The Initiative Group is a bicoastal entertainment and corporate lifestyle public relations collective. Based in Los Angeles and New York City, our founding partners have waged effective local, national and international campaigns for close to four decades.
The Initiative Group is led by PR veterans Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller.
WE DO IT
Client satisfaction is at the heart of everything we do. Our innovative, forward-thinking campaigns regularly generate stories and magazine covers that resonate with target audiences. Recognized as dependable and trustworthy professionals, we produce desired results for clients aided by our unparalleled relationships with media, social influencers and industry gatekeepers.