A FULL-SERVICE,
CROSS-DISCIPLINE
PR AGENCY

WHO

WE ARE

The Initiative Group is a bicoastal entertainment and corporate lifestyle public relations collective. Based in Los Angeles and New York City, our founding partners have waged effective local, national and international campaigns for close to four decades.

The Initiative Group is led by PR veterans Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller.

 

WHAT

WE DO

SERVICES

MEDIA

RELATIONS

TALENT

PR

SPECIAL

EVENTS

CONSUMER

PRODUCTS

FASHION &

LIFESTYLE

HOSPITALITY/

DESTINATION

BRAND/

INFLUENCER

PARTNERSHIPS

CRISIS &
REPUTATION

MANAGEMENT

SOCIAL MEDIA

RISK ASSESSMENT

DIAGNOSTICS

CAUSE-RELATED/

NONPROFIT

+
CLIENTS
TIG-ClientLogos_0001_PairofThieves_edite
TIG-ClientLogos_0005_Chrysalis_edited.jp
talkingSopranos_edited.jpg
idolRoc-logo_edited.png
TIG-ClientLogos_0002_USACycling_edited.j
TIG-ClientLogos_0003_NALIP_edited.jpg
TIG-ClientLogos_0004_Gelsons_edited.jpg
TIG-ClientLogos_0000_Sandals_edited.jpg
TIG-ClientLogos_0006_Beaches_edited.jpg
steiners-coffee-cake_edited.jpg
 
 

HOW

WE DO IT

Client satisfaction is at the heart of everything we do. Our innovative, forward-thinking campaigns regularly generate stories and magazine covers that resonate with target audiences. Recognized as dependable and trustworthy professionals, we produce desired results for clients aided by our unparalleled relationships with media, social influencers and industry gatekeepers.

 
 

CONTACT

US

LOS ANGELES

NEW YORK

Thanks for your message!